Jun 14, 2022
In General Discussion
This sentence has recently appeared in the video below the official accounts of major brands at station B, so where do we start? In recent months, there executive list has been a "frenzy" of brand official account marketing at station B, and many brands that are usually cool and cold have come to the end and sacrificed their trump card. Some are brainwashed executive list by magic through ghost and animal editing; some are opening up a house dance track to release the real me; some are creating funny jokes and diss themselves, and the tricks are endless. The reason why they let themselves go so freely is that they hope to quickly gain the love of young users with breakthroughs in content types, maximize executive list traffic dividends, and achieve the purpose of brand rejuvenation transformation. So what is the current status of the development of brand accounts at station B? Why is the competition for brand involution executive list so fierce? Today, when the commercial value of station B is gradually awakening, what is the power point of brand B station marketing? 01 Brands at Station B: Constantly Descending Content Boundaries In everyone's impression, what is the marketing method of the brand official account? Is it to release fashion blockbusters and TVC materials in cooperation with stars, and use prepared copywriting to communicate with users? Or executive list cooperate with popular vertical KOLs to create a screen-swiping effect by releasing a executive list large number of grass-growing videos? The above-mentioned ones are actually marketing methods that came into being in line with the platform characteristics. Most of them have gone through a growth path from trial and error, to gradually setting the tone, and then making appropriate adjustments executive list according to the tone of different brands, and finally formed. A consensus brand marketing code of conduct has been established.